Understanding the Cult of My Little Pony -- The Cut
Friday, November 7, 2014
Like you, I suppose, I never gave My Little Pony very much thought, except to note it as a species of annoying plastic object that flows into our apartment with an invisible tide and then gets stuck there and never flows out. Assorted Little Ponies have found their way into the storage bins in our daughter’s room, and threads of mane hair have wound up in the bathtub drain, but it never occurred to me to wonder why the brushing of a bright-blue tail would be so compelling to a 2-year-old or why the marketing geniuses at Hasbro, which manufactures the toy, would have deployed that first-person possessive pronoun so deftly, giving the toy’s youngest users a built-in allegiance at the very developmental moment at which what’s “mine” is of the utmost importance. Perhaps I noted the irony that most of the My Little Pony toys that drifted into our house were in fact hand-me-downs from older girls. Our daughter thought of them as hers, but they were actually someone else’s first.