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Articles posted on Saturday, September 22, 2012

Freakonomics » Why Knockoffs Can Help Build a Strong Brand

Saturday, September 22, 2012
Category: Business


Put in economic terms, trademarks reduce the search costs associated with consumption. If you’ve had a positive experience with basketball shoes from Adidas, then marking them with the trademark-protected three-stripes helps ensure that you can quickly find their shoes the next time you are shopping.

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